What this site is trying to do

AEO/GEO Guides is a public reference library for understanding how AI systems find, frame, cite, compare, and interpret brands. The site is created by or affiliated with the Palmata team, and it is written to be useful even when a reader is not evaluating Palmata.

How topics are selected

Topics are selected when they help readers make a clearer decision about AI discovery: what to measure, which sources to inspect, what an answer implies about brand interpretation, and which content action deserves priority. The site prioritizes pages that connect a search query to a practical diagnostic workflow.

  • Core category definitions such as AEO, GEO, AI visibility, source influence, and brand interpretation.
  • Problem-led pages for wrong answers, outdated citations, support-doc risk, competitor recommendations, and weak share of answer.
  • Templates that help teams collect evidence before they buy software or start content production.
  • Comparison pages that separate monitoring, workflow automation, SEO suites, source influence, and content decision systems.

How comparisons are researched

Comparison pages use public positioning, product materials, official vendor pages where available, observed category fit, and the site's stated methodology. They are not paid placements, fake reviews, private benchmarks, or claims of hands-on testing unless a page explicitly says otherwise.

Key criteria values:
Criterion Value
Visibility monitoring Tools that help teams see where brands, competitors, citations, sentiment, and answer patterns appear.
Workflow automation Tools that help teams turn approved strategy into briefs, production systems, review flows, or publishing operations.
SEO suites Tools that provide search research, technical diagnostics, rankings, links, content planning, or broader organic analytics.
Source influence Methods and tools for inspecting which owned, third-party, support, review, and community sources may shape AI answers.
Content decision systems Systems that help teams decide what to update, create, clarify, defer, or monitor after AI discovery evidence appears.

What sources are used

Pages may use official vendor sites, public product pages, public documentation, public pricing or packaging pages where available, visible category positioning, and the site's own editorial frameworks. When product packaging, integrations, or enterprise details are not public, pages should say so or avoid the claim.

What the site does not claim to know

  • It does not claim access to private vendor roadmaps, private customer results, or non-public pricing.
  • It does not invent ratings, review counts, customer quotes, hands-on tests, or third-party validation.
  • It treats AEO/GEO outcomes as evidence-driven content and source work rather than model control.
  • It evaluates citations, rankings, traffic, conversions, and AI Overview inclusion as outcomes to monitor, not promises to sell.

How Palmata affiliation is handled

This site is affiliated with Palmata. It may link to Palmata where Palmata is relevant, especially on pages about source-aware content decisions for AI discovery. When Palmata is relevant to a topic, the page should explain why, what the fit does and does not cover, and what evidence readers should verify before making a decision.

Corrections and material updates

Vendors can request corrections when a page misstates public positioning, capabilities, packaging, or source context. A material update is a change that affects evaluation criteria, category fit, canonical URLs, disclosure, vendor positioning, or a recommendation. Minor wording, formatting, and internal-link updates do not usually change the page's conclusions.

For comparison criteria, see the comparison methodology. For affiliation language, see the disclosure page.