Definition

Model grounding is the use of source context or evidence to make an AI answer more connected to available information.

Expanded definition

Grounding can happen through retrieval, citations, context windows, knowledge bases, or other source mechanisms. It can improve answer usefulness, but it does not guarantee perfect interpretation. The technical layer matters because AI systems need usable context, but technical access is not the same as good interpretation. Clear entities, current pages, consistent claims, and useful source context still determine whether the answer helps a buyer.

Why it matters

Grounded answers still depend on source quality. If the grounding material is stale or vague, the answer may be grounded in the wrong context.

Example

An answer grounded in old help docs accurately quotes the docs but misrepresents current product behavior.

Common mistake

Assuming grounded means correct, complete, or strategically useful.

Diagnostic question

What sources appear to ground the answer, and are they the right sources for this buyer question?