Brand Narrative Audit

This audit looks across owned pages, third-party sources, reviews, support docs, and AI answers to identify mismatches in category, audience, differentiation, proof, and competitor framing. This concept is most useful when it is evaluated from the buyer's point of view. A mention only has value if the answer explains the brand accurately, places it in the right category, and gives the buyer enough context to understand the tradeoffs.

AI systems may synthesize the loudest or clearest story available. If the public narrative is inconsistent, answers may be inconsistent too.

Owned pages describe the product as enterprise-ready, while third-party pages still describe it as a lightweight SMB tool.

Auditing only the website and ignoring external sources that shape the narrative.